The Evolution of the 30 Second TV Commercial for Business

Take a look at this great example of a 30-second commercial, edited by Parker Fawson Jr and produced by Super Top Secret. It aired on ESPN during the 2013 Lacrosse Championships and is now living a very happy life online as part of Adrenaline Lacrosse's web marketing efforts.

The age of streaming television and film has dramatically altered the economic landscape of the traditional television industry. Emerging platforms, like YouTube and Hulu, have stormed onto the scene and claimed their share of the ad revenue pie that has been dominated by television networks for decades. The major networks are still commanding top dollar for their primetime ad slots; but, due to the increase in online video platforms, there are now several affordable options for advertising a 30 second TV commercial for your business.

The Super Bowl still demands millions of dollars for a 30 second commercial slot; however, that same 30 second commercial could be displayed to one thousand YouTube users for less than $10 bucks. In comparison, you aren’t reaching as large of an audience with your 30 second commercial; but, the audience that you are reaching is highly targeted and interested in exactly what your business provides. Online channels allow you to tell the system which cities you’d like your ads displayed in, and what type of person should see the advertisement.

Thanks to these new methods of reaching out to a finitely targeted audience, the 30 second commercial for business is actually more useful than ever. Adding a video to a website or blog page actually increases the likelihood of that page ranking on the first page of Google by 53%. This means that your TV ad campaigns can continue to benefit your business long after their initial broadcast run.

Video gives businesses the ability to deliver large amounts of information in short periods of time. By having your website visitors read through waves of text, their attention spans are vulnerable of being grabbed by a third party. Instead, tell them everything they need to know in 30 seconds, and they are instantly that much closer to hiring you for your services or buying your product.

Additionally, the explosion of web advertising has forced small market television channels to give better deals to the small businesses that need them most. They need to fill the slots that they’re losing to their digital competition, so they are more willing to cut a deal to ensure that they don’t miss out on lost ad revenue. No matter how you look at it, producing a 30 second commercial for your business is a true investment. It can be used for TV, it can be used on YouTube, and it will live forever on your website, selling your product with more authority than can be done with text and images.


For additional about the evolution of commercials and broadcast, or to hire Walkingstick for your next masterpiece, hit up info@walkingstickpresentations.com or call 435-640-9119. Always love to hear what you have going on!

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